Monday, September 6, 2010

Buffalo Wild Wings Ruining Televised Sports for Another Year

Happy Labor Day! More importantly, we can all breathe a sigh of relief now that football season has returned. Last Sunday I found myself on my couch choosing between watching the Little League World Series and the US Amateur golf championship. Because if there's anything that can top watching 12 year old's play baseball, it's watching 17 year old's play golf. On top of that, ESPN and SportSouth were showing high school football games to round out the selections. Hey, anybody got footage from a bar mitzvah or some church league hoops while we're at it? Unreal.

The only downside to the joy of having football back on the tube is the return of the godforsaken Buffalo Wild Wings commercials. Surely all of you remember this gem from last year...



So let me make sure I understand. The loser in the #2 jersey is so desperate not to return home to his mother's basement that he asks the referee to cost his team the game and "send this thing into overtime"? Beyond the absurdity of rooting against your own team and the referee somehow communicating with you through the television over the bar, can I ask why it is that your time at the oh so sweet Buffalo Wild Wings is dictated by the end of the game? If you're having such a blast, may I recommend just staying for another beer, celebrating your team's victory, and watching the start of the next game? What blows my mind is that they have had an entire year to ponder the idiocy of these commercials (they ran a similar one during basketball season), and the outcome was to basically remake the same commercial using the groundskeeper instead of a referee?! I can't find the horrendous new commercial on YouTube, which is perhaps a blessing in disguise for all of us. Watch a little football, though, and it won't be long before you're subjected to it. If you don't have DVR, it's almost enough to have you longing for the Little League World Series.

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